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Access to over 150,000 new customers.

Because of our design, and simplicity, we’ve become the fastest growing home improvement platform in California, boasting over a 450% increase in customers since 2020.

Better Results than any other Platform

While most companies spend 10% of their revenue towards promotions, we commonly spend over 80% to aggressively promote your business. Because after all, it’s your hard-earned money!

Why we DON’T do leads?


Better Value by Specialization

We’re tailored to the home improvement industry which unlocks countless opportunities for you.

  • Discounted Bulk Rates for Shared Plans, because we’re advertising all companies as a group, rather than individually.
  • Highly Effective Targeting to get customers that are more likely to buy your services. That means less time on the phone, and more time on the job.
  • Precise Industry Research to ensure each company gets a better first impression from the customer.
  • Always-Better Results because our teams are constantly optimizing our promotions to yield the best possible outcome for you.

Unlimited Jobs Program

After your initial grace period of 6 months of membership, you become eligible for our patented Unlimited Jobs Program. This works by providing you unlimited access to new customers and you only pay once you get the job, average fee: 10%. You still get phone calls like usual, and you’ll always know when it’s a Handyguy customer. Once approved, your monthly rates will go down, and they will be applied towards commissions owed on jobs.

You don’t need to be a tech-savvy to join

  • Free Profile Build is included for all memberships.
    • Must have logo or self-portrait of yourself.
    • Self-portrait must be in work shirt, or polo. Jobsite or blank backgrounds preferred.
  • No Messaging Systems to interfere with your communications.
  • Monthly Traffic Reports emailed at the beginning of each month.
  • Direct Referral Traffic with phone calls and text messages directly from customers.

Membership Requirements, Skip this if you’re invited:

  1. Have a good existing online presence, with an average rating of 4 or higher.
  2. Do a good job, and Keep your customers Happy!


Frequently Asked Questions

Handyguy was built by licensed contractors that have a better understanding of the home improvement industry. After years of dealing with inefficient systems; involving leads, clicks, and online ads; We built a new system that provides transparency and efficiency in your promotions, and it works way better for both the contractor and the customer.

When you become a Handyguy member, we start by building you a free premium-quality profile that resonates with your brand. You get instant access to high quality customers who prefer the value of Handyguy companies. And you might even get a boost in your SEO since only the best companies are allowed to join Handyguy.

We focus our traffic on high quality avenues because you get a much better response and you don't have to spend as much time on the phone to get jobs. These sources include direct mailers, magazines, out-of-house advertising, word-of-mouth, first-page Google listings, networking, and repeat Handyguy customers. We also get organic traffic from other channels including Pinterest, Facebook, Instagram, Tiktok, Youtube, Reddit, Redfin, and much more.

Traffic varies depending on your specific industry. For example, a high volume trade like plumbing will get more traffic, whereas a landscaper will get lower traffic but larger jobs. We like to see all our companies do well, but every company is different and has their own specific needs. Our shared plans are intended for contractors with 1-5 employees. But when you start needing more traffic, we can also add on a direct plan that's tailored to you.

The Shared Plan will advertise all contractors in each industry as a group, and the listings will frequently change in order to evenly distribute the traffic. With the Shared Plan, you get the benefit of substantially cheaper Cost-Per-Acquisition(CPA) by using our bulk-rate promotions with strategical placement. The Direct Plan will bypass all other companies and go directly to your profile, and is commonly used with the Shared Plan to get you the best value.

1.) If you have any complaints, make a genuine effort to resolve it.
2.) Try to answer all phone calls. If phone calls are missed, return them in a timely manner (same day, or next day).
3.) Be on-time to jobs, and if you're going to be late, let the customer know, they will appreciate it.
4.) Stay professional. This should be common sense, things like: No offensive language, No trash talk, No fighting, No stealing, No politics, No smoking on the premises, No drugs/alcohol on the job, No offensive/vulgar tattoos. Just the obvious stuff.
5.) Keep up with your customer experience to maintain a good company reputation. This might include calling them a month later and asking them if they're still happy, this is a great way to get repeat customers, and it also helps out with getting reviews.

When you join the Pay-Per-Job Program, your monthly membership cost goes down, and acts like a prepayment for commissions. This allows you to get as many jobs as you want with a simple pay as you go fee structure.

Lets say your monthly membership fee is $250/mo.

If you have Commission fees of $375:

$375 - 250 = $125

Fees owed: $125

If you have Commission fees of $175:

$175 is less than $250, but minimum membership still applies.

Since Membership fee was already paid at the beginning of the month.

Fees owed = $0

If you have Commission fees of $250:

$250 - 250 = $0

Fees Owed: $0

Why does Minimum Membership fee still apply?

The monthly membership fee is still required because we're under specific obligations that allow us to get bulk discounts for all companies and it helps make things cheaper for everyone on the site including you.

How are the fees billed?

Any fees that go above your membership amount will be billed on the following billing month. You have the ability to set your max number of jobs each month, as well as the max amount of fees you're comfortable with. Typically our members opt for the max fees option so they can set their incomes; so if you're looking for $5,000/mo revenue, you'll set your max fees to $500/mo.

What if I don't want to owe fees at the end of the month?

We recommend you have your customer pay through our payment portal as it handles the fees automatically so you don't have to think about it. And you can also limit your number of jobs or maximum amount in fees, but if not paid through the system, they will be itemized and billed the following month.

Handyguy is a home services marketplace that was started by General Contractor/Software Engineer, Nathan Baddon, and Richard Baddon, as a services company to provide a solution to poor work quality at the time. The company quickly grew due to their high quality services and excellent workmanship. They later went on to offering premium referral services only to reputable contractors as a way to combat low-quality leads companies and disperse Handyguy's large influx of traffic. In 2020, Handyguy launched their own product marketplace where consumers can find builder grade products for their homes which was instantly a hit. Today, Handyguy is known for being an online necessity for all consumers who want to find the best quality home services and products, founding what the company calls, the Handyguy Experience.

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